Posted on Monday, 30th March 2009 by chrisjones

In sales, there’s the familiar phrase, “if you want to stay in business, you have to underpromise and overdeliver.”  Every time this is trotted out at a sales conference, all the bobbleheads nod as if this were profound and critically important. I think it’s stupid. There are lots of reasons for this, but I’ll start [...]

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